Updated: Sep 13, 2022
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
While a website may be more direct about what your company offers, a blog provides more flexibility in connecting with your audience, allowing you to share updates in a way that shows who you are, not just what you do.
Not only does blogging increases website traffic and promote your products or services, but it also helps you build trust with your potential customers.
We will discuss the advantages of blogging for your business, how to get started with creating relevant content that drives traffic to your site and how you can earn money through your blogs.
#1 - Organic Reach (SEO)
When you post something on social media, the platform will limit who gets to see your posts because they want you to pay for ads.
On the other hand, if you have a blog and publish enough helpful articles, google will start to trust your blogs and rank you higher on the search engine.
This will help you build slowly steady organic traffic to your site.
#2 - Earn Money From Ads
You can make money now that your blog is receiving consistent visitors. The two most common methods are using affiliate marketing and posting ads:
Ad networks are the simplest way to monetize display ads on your website.
When you sign up with an ad network, they'll automatically display relevant adverts on each page of your blog.
You will be paid for ad impressions and clicks. There are two well-liked ad networks for new bloggers:
#3 - Affiliate Marketing
*Affiliate marketing is when you promote other people's products and services using a unique link, and you earn a commission on each sale that results from your referral.
Affiliate marketing is an excellent way to increase sales and generate substantial online revenue. The new push toward less traditional marketing tactics has certainly paid off for both brands and affiliate marketers.
You can write blog posts about specific products or services and include your unique link at the bottom so that your audience can click to purchase if they like your review and explanation of that product.
If you are a beginner and are looking for an affliate platform that is fast, easy, and reliable to start with; Involve Asia is one of the most used platforms as they have over 300+ brands from various categories like travel, fashion, electronics, and etc. to begin with.
Explore their options best suited to your niche at: https://invol.co/clcyxsw
#4 - Personal Branding
In my opinion, the best reason to have a blog is for personal branding. You're personal branding yourself as an expert in a topic when you have a blog and an about me page with your face on it.
Why Is Personal Branding Important?
It helps in creating opportunity for you or your company. Additionally, it helps your audience get to know you better, which helps establish your brand in their minds. The value of personal branding lies in the fact that when people enjoy what you do, they frequently remember it.
Start Your Own Blog!
People don't know you exist, much less believe in you enough to buy your products or use your services. A blog is the ideal platform for attracting new visitors and demonstrating how you can address their issues.
For instance, writing informative blog content about how to take care of your skin and its advantages can help people find you on Google search results if you sell skincare items.
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