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What Is Influencer Marketing & How To Get Started


By Kevin K Digital Marketing | SocialHub Collab Influencer Marketing (MY)



Consumers have grown tired of being bombarded with targeted ads from brands. Even though this targeted ads are based on consumers interests, the amount of ads that are exposed to the consumers are too many and consumers who don’t know your brand will never purchase it.


This is why using influencers to brand your products or services is important to create brand awareness and traffic for your brand so that when you set a targeted ad later on, consumers will start to purchase because they had seen their trusted influencers promoting your products or services.



Now…



WHAT IS INFLUENCER MARKETING?


Influencer Marketing is an advertising strategy where brands partners with individuals who have strong social media followings. Using this advertising method, the individual who is called an influencer will be the face for the brand's products or services to create traffic and interest among their followers.


Compared to celebrity endorsements, influencer marketing is more cost-effective, less-obvious product placement, and allows brands to reach more potential audiences.


Influencers will promote your brand to their fans, who will be your target customers. Using this effective method for branding and advertising brings some endless benefits such as:


  • Cost-effective

  • Targeting your ideal customers

  • Reaching a wide range of traffic

  • Real engaging audience

  • High sales conversions



WHAT IS A SOCIAL MEDIA INFLUENCERS?


Social media Influencers are people who work with brands to help them launch new products or services, promote events, or raise brand recognition and awareness by utilising their audience in their social media platforms.


These influencers typically have large followers, devoted trusted followers, or a strong influence in their niche market. Even influencers without incredibly large audiences are effective as well because they are looked at as a regular person to the eye of their follower audience. Their followers are loyal to them because they can relate to and they attract their audience through authenticity.


Did you know 65% of people said that they find products or services that come from influencers promoting them to be incredible or very credible.



HOW TO FIND AND USE INFLUENCERS IN FOR YOUR MARKETING?


Hiring an Influencer Marketing Agency is one of the best ways to engage with influencers to work with your brand. They run the campaign from sourcing, strategizing, managing and making sure your branding and advertising go out to the audience as planned.

Most of the time working directly with influencers can be hard because you might engage with influencers that do not meet your target market in their audience. Agency will make sure they source out the influencers that have the target audience that is suitable for your products or services.




ESTABLISH YOUR IDEAL CONSUMERS…

  • Who are you targeting?

  • What are their interests?

  • What channels do they use?

  • What products or services do they currently use?



OUR AGENCY WILL THEN IDENTIFY THE SUITABLE INFLUENCERS THAT FITS YOUR IDEAL CONSUMERS…

  • Sourcing influencers with experience and engagement

  • Who has the attention of your ideal consumers?

  • What kind of content do they create?

  • Have they collaborated with similar brands before?

  • Negotiate pricing according to your budget set with the agency


 










SocialHub Collab is an Influencer Marketing spin-off, powered by Kevin K Digital Marketing Agency.

Our SocialHub Team has gathered influencers ranging of a wide ethnicity, follower range, and profile nature from all across the nation and internationally as well.


If you’re looking for an efficient way to capture the attention of your target audience, what other better way than through those who already have their trust?


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