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What is Marketing? | Basics of marketing

Updated: Sep 13, 2022

Hi guys.. Let's dive in to know what is marketing and the basics of marketing.

No matter how good your products and services are, without a proper marketing strategy you do not stand a chance get to the top in the business world. Marketing is the key to a successful business. If done right with proper planning and strategies, it can make your business big.

Your marketing strategy should involve the method of communication to reach your audience, creating value to what you are about to sell, making it a brand not to be forgotten and so many other things that influences the growth of your business.

So before proceeding further, let us make you understand the basics of marketing.

What is marketing?

Marketing is the process of making and finding your potential customers and clients to be interested in your products or services. The key word in this marketing definition is “PROCESS”. There are three main purpose of marketing to remember here, which includes drawing the attention of the consumer towards your brand, creating value to your product or service and making sure your customers are appreciated and well served.

TIPS: Remember the four key components of any marketing plan (4P); which is Product, Price, Place and Promotion.

Purpose of Marketing

The process of marketing is getting people interested in your brand product or services. This is where market research, analysis, and also understanding who is your ideal customers and what are their interests.

Marketing includes all aspects in a business from product development, distribution methods, sales and to advertising.

Marketing intersects with all areas of a business, so it's important you understand how to use marketing to increase your business's efficiency and success. I hope this blog was helpful and will catch you guys in my next blog.

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