Updated: Aug 11, 2022
Marketing and sales are both aimed at increasing revenue. They are so closely together that people often don't realize the difference between this two. Usually in small organizations, the same people will perform both sales and marketing tasks. However, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
Lets Dive In...
Sales are about confronting a customer face to face or through the phone with a customer, converting that customer into sales or money. A sale is an exchange of money for goods, services or other property. The key word in this definition is "Selling".
Marketing on the other hand means anything and everything that you do to attract and keep a customer. It's the process of making and finding your potential customers and clients to be interested in your products/services. The key word in this marketing definition is "Process".
What comes first?
Which one should be applied and focused more?
Knowing what is important can help you grow your business in a faster and better way. The important thing to remember is that "the purpose of a business is to create a customer", and a business has to have these 2 main function which is "Innovation and Marketing" to create a sales lead.
Marketing is any business action that creates interest or gathers information about a prospect or potential customer. The sales process begins once a business knows a prospect exists and then the sales teams help that prospect move through a purchase decision.
However, in this digital age, marketing has taken over many responsibilities from sales.
Today, roughly 70% of a buying decision happens before a customer talks to a sales rep.
Creating a brand or value to your business can attract customers and create regulars. Focusing on marketing, creating value, interest, awareness, brand, content on your product or service can easily lessen your sales approach.
I hope this blog was helpful, and will catch you guys in my next entry. Thank you everyone and have a good day.